This notion was true up until two to three years ago. The first misconception Western companies have towards the Chinese social media world is that WeChat, the most popular messaging platform, is the key marketing tool in China and that every company that wants to sell in China must manage its official page. This article will discuss the main challenges and opportunities of the unique digital platform structure in China and drill down to the LinkedIn Shutdown incident to learn how to gain a competitive advantage over your Western competitors and how to boost your sales in China with a cost-effective method.
But, for some, it can just be a good and obvious excuse for low performance in the market, even for a great company like Microsoft. Our analysis of LinkedIn’s poor performance will be pointed out in this article, and it should be taken into consideration when embarking on new solutions and products in the Chinese market.įor small businesses and multinational companies, this complexity or government pressure can be a considerable challenge. To put it plainly, if the Chinese government saw LinkedIn’s operations in China as a threat, they would have banned it a long time ago. We believe that Microsoft’s failure mainly resulted from very poor performance and low revenues from in the region. While most media channels took failure for granted, our analysis has shown a different perspective for the LinkedIn China Shutdown. China has heavy regulations, tight supervision by the government, and expensive and complex operations and procedures.
The LinkedIn China Shutdown has again brought to our awareness the complexity of operating IT platforms and social media in China.
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